BLOG POSTAbleCredit Listens — and Lends: Murugan’s Story from Pollachi
Source: This is adapted from Charu's Linkedin Post
Murugan, 35, runs a small coir-rope unit near Pollachi, Tamil Nadu.
For 15 years he has supplied rope to nearby farms and wholesale markets. He:
- Keeps no formal books
- Pays workers in cash
- Has never filed income tax
His business is steady—but invisible to traditional banks.
The Funding Need
Goal: Buy a second twisting machine to expand production
Bank Roadblock: “Show audited statements, IT returns, past borrowing track record.”
Murugan has none of these documents.
Enter AbleCredit
A field officer using an AbleCredit-powered mobile app visits the unit:
“Ungal kathai sollunga, ella vishayathayum namma app se collect panniduvom.”
“Just tell your story—we’ll capture everything in our app.”
AbleCredit Hears What Others Miss
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Murugan speaks in Tamil; Voice AI transcribes & translates to English.
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Key facts extracted in real time from a 30-minute conversation:
Insight Captured Detail Business age 15 years Workforce 8–10 seasonal labourers Daily output X kg coir → Y kg rope Market & buyers Local taluks, Pollachi mandi Informal borrowings Chit funds, friends & family -
Field officer snaps photos of machinery, raw fibre, and land docs; Vision AI tags inventory, signage, GPS coordinates.
From Conversation to Credit Decision
AbleCredit’s GenAI engine instantly assembles a Credit Assessment Memo (CAM):
| Component | Method |
|---|---|
| Income estimation | Based on daily production × market rate |
| Expense mapping | Wages, electricity, fibre procurement |
| Data pulls | Account Aggregator & bureau via lender LOS |
| Cash-flow table | AI-generated P&L & net surplus |
| Ratios | DSCR, FOIR auto-calculated (no ITR needed) |
| Risk matrix | 50+ signals: tenure, location, lifestyle |
Time elapsed: < 1 hour.
Same-Day Approval
By evening Murugan receives an SMS: Loan Approved (secured by his land).
“Idhu dhan naan romba naal kaathirundha chance.
En kadhaiyum, en sambalamum ippo yaarukku theriyuthu.”
“This is the chance I’ve waited for. Someone finally understands my story and income.”
AbleCredit: Listening to Bharat, Lending with Intelligence
By converting regional voice + images + geo-context into structured credit data, AbleCredit delivers real-time underwriting for India’s cash-based MSMEs—no paperwork, no delays.